Smarta thinking

Focused on you; the customer

A bit about us

At Smarta we like to think we have something a bit different to offer. There are a number of reasons to choose us as your trusted partner but focussing on people and building community is at the heart of what we do. We enjoy connecting with others and having fun whilst we work.

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Our Story

Smarta Reductions was founded by family man and entrepreneur Joedy Lawrence in 2015 and is based in the South West of England. Having previously been one of the founders of Plymouth’s successful IU Energy venture, Joedy left that business when IU changed it’s focus from energy brokerage to energy saving and decided the time was right to start a new venture – Smarta Reductions.

With a passion for business and developing business relationships, he not only wants to build a successful company, but his focus is to develop a Smarta Community to encourage customer loyalty and connectivity between businesses. He thrives on working with the people behind businesses, making connections, looking for and getting involved with opportunities within the City and having fun. This approach sits at the heart of the Smarta Reductions team.

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A thought from Joedy Lawrence, Managing Director, Smarta Reductions

”We are on a mission to provide entrepreneurs access to the most competitive deals in the marketplace for their business energy, insurance, phone and broadband and merchant services. We will not stop until we have achieved a cost saving of at least £1k for each and every business owner.”

Read more about the man behind the vision…

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